Common Process in SEO Campaigns

What is SEO? SEO or search engine optimization is a form of Internet Marketing technique which is used to increase a website’s visibility in search engines, mostly in major search engines such as Google, Yahoo!, and Bing. So what are the things that normally go through in an SEO campaign?



Common Process in SEO Campaigns

There are three common processes in which SEO experts and specialist follow in an SEO campaign. These are keyword research, on-page SEO, and off-page SEO. So what is keyword research?



Keyword Research

Keyword research in a process in which SEO experts and specialists would determine the type of keyword or keywords which plainly and clearly describes their website, its products as well as services, which would also be used as a way to increase a website’s traffic through search engines.



Because search engines are based around the usage of keywords for users to find the information, service, and product they are looking for, the success of an SEO campaign relies heavily in successful keyword research.



There are many tools in which SEO experts and specialists use in keyword research. Popular ones include Google’s own Adwords Keyword Tool which not only offers a count of searches for a keyword in a month, but also gives keyword suggestions for researchers, making it easier to do a keyword research.



On-Page SEO

After keyword research, SEO specialists and experts would then proceed on the next process in SEO campaigns, which is on-page SEO. On-Page SEO is a process which involves the use of several techniques or methods to make a website more "search engine friendly". These techniques and methods include:

URL Optimization

Content Optimization

ALT Tags and Title Tags Optimization

Image and Filename Optimization

Cross-Linking

Site Map Optimization

Meta Tags Optimization

Link Optimization





The main goal of these methods and techniques, according to many SEO Philippines experts, is to make their website relevant to a specific keyword or keywords. The processes in which search engines index a page is through its content, of its relevancy from a keyword used by a user.



By making sure that "that" keyword is found through the website, in every part of its content as well as its code, its URL and Filenames for images and in other elements found in the website. However, it’s also important to be discreet in making a website friendlier for search engines, or they might penalize a website who abuses the use of these on-page SEO methods and techniques.



Off-Page SEO

After an On-Page SEO, experts and specialists would then proceed to techniques and methods used outside the website known as Off-Page SEO. Compared to on-page SEO, off-page SEO aims to further increase a website’s relevance in a specific query by making their website an authority in its market. This process is normally done through link building.



According to many SEO Philippines experts, link building is one of the oldest techniques used in off-page SEO, yet still one of the most effective means to make a website an authority in the World Wide Web. Part of its success is because of its diverse collection of link building techniques and methods, such as:

Forum Signatures

Blog Commenting

Link Exchange

Three-Way Linking

Link Buying

Article Marketing

Press Releases

Blogging

Directory Listing

Link Bait





Though most of it are effective, some of these techniques may cause a website to be penalized or banned, while others have significantly lost all of its effectiveness due to a number of factors, such as the use of "nofollow" tags which renders a link, such as those generated by blog commenting, insignificant in the eyes of search engines, such as Google.